Why Subscribe?

I’m Jon Eggleton, co-founder of Traktion Partners, an Atlanta-based firm enabling market leaders in healthcare to optimize their acquisition and onboarding efforts. I also advise early-stage health and wellness founders on go-to-market strategies through The Hatchery, Emory Center for Innovation, and Georgia Tech’s Food & Beverage Accelerator, and currently serve on the Advisory Board for an on-demand behavioral health startup, Greater Change. I am the Founder and Chief Hoptimist of N/ATION, a platform created to support the functional, non-alcoholic and wellness beverage industry, a category I discovered personally after a 2021 health scare.

Subscribe to this free newsletter if you’re interested in hearing real stories about those innovating in the health & wellness space, as well as the Atlanta startup and entrepreneurship community that I’m so lucky to be a part of.

Add your voice

Feel free to participate with your comments, but please remember to keep things respectful and on topic.